Brief: Reach primarily journalists and bloggers across the world to get people buzzing about Vamos app-release using interactive storytelling
Something personal… During this project i learnt a lot about the meaning of thinking BIG. I quote Steve Jobs ” The ones who are crazy enough to think that they can change the world are the ones who do”. We wanted to grasp a challenge that we knew would mean a lot of time and effort. We wanted, with a strictly limited and small budget (I’m talking about a few thousand swedish kronor) create an interactive experience for Vamos. By doing so we had to aim for the stars but settle with getting the space shuttle just above the atmosphere. Only by being crazy enough to set the goal higher then we knew we could reach, we also reached an outcome higher than our client would have ever expected. By creating this interactive experience with no knowledge of how to, we forced our self to dig deep and it was more rewarding than ever.
KPI: Generate 1000+ mentions (in and outside of the tech-world).
– Concept building
– Interactive marketing
– Team development
This project is about gaining insight and handson experience of the digital project lifecycle, from ideation and research to evaluation and termination.
S3, Analytically assess digital solutions in order to optimise their implementation
S7, Produce and document project deliverables and relevant documentations
C3, Manage a project in terms of time, resources and requirements
C4, Work creatively to develop relevant concepts