Brief: A strategy and concept for reaching the goals. This can be a campaign or a long term incentive.
Something personal… We got the chance to work with amazing dreamers from the start-up Spontano and during this project i definitely learnt that every great plan should contain something spontaneous. With no budget we created a marketing digital marketing concept where we wanted the users to engage in the brand not just be aware of it. We were determined that we wanted the brand to give value to the user so the user would give something back and in doing so, getting the buzz around Spontano. The spirit of Spontanos app is built around the feeling that the name suits very well, you want to do something spontaneous. So we jumped into that feeling, had fun and created a concept that our clients were thrilled to work with. Keeping a close contact with the client and using sprint meetings to make sure that we all were on the same track was a key element for this projects success.
A. Designing a world-class product that solves the consumers need and makes them come back and tip their friends – again and again.
B. Filling the solution with great content. Everything from grand concerts with international artists to back-street theatres and salsa courses.
C. Reach through the media noise to a crowd of 25-35 year-olds living active lives and being constantly targeted by marketers.
Goals: Drive user acquisition and in the end increase sales and market awareness.
Role: Project manager/Creative
– Client communication
– Marketing strategy
– Concept building
– Team development
– Planning and structure
– Project management
Explore marketing through digital channels. Focuses on strategies, alternative methods of marketing, interactive concepts and the marketing tools available.
S5, Develop marketing concepts that integrates across relevant platforms and channels