– Come up with 50 ideas than choose one to work with
– Create a digital business concept
– Develop a business plan, including a budget/financial plan
– Deliver a concept book/visual elevator pitch, based on your business plan, both digital and printed - Present your business plan in front of a dragons nest consisting of venture capitalist, entrepreneurs etc
Something personal… In this project i got the chance to work with the things i have worked with the most during my time in the industry. I’ve always been and always will be interested in entrepreneurship. Mostly the part where you have to make yourself a doer from a dreamer. And that’s exactly what we did. We worked ourselves to a vision of a product that the target group of NEOx Adidas and we created the concept around it with a business plan including all the boring financial parts. I learnt that planning is essential when pitching a product, so we pitched a plan, not only a concept, and got the dragons hooked on the idea.
Role: Creative/Pitcher/Design concept development
– Product concept
– Team development
– Planning and structure
– Budget and economics
– Client communication
Explore business fundamentals, strategy and business concepts within the digital media industry. Work practically with ideation, concept and business development.
S1, Develop a digital business concept
S2, Employ appropriate research methods to analyse markets.
S8, Apply a cross disciplinary understanding of technology, design and business for the formation of relevant strategies
C4, Work creatively to develop relevant concepts